It was a one-sided blowout win in an impromptu media-relations contest between two big-box retailers.
Two very similar news tips about reconstruction at area stores resulted in two very different responses from Target and Wal-Mart.
One call to the Target store in Duluth was all that was necessary to garner information. After speaking to a gracious store manager two weeks ago, I was able to get all the necessary details on its remodeling to offer more foodstuffs. Quick, easy, no runaround.
In contrast, a call to a store manager at the Wal-Mart store in Cloquet last week left me with zero information and a number for its corporate call center at its headquarters in Bentonville, Ark., or Mumbai, India, for all I can gather.
No progress was made with the immediate second call to the call center. I placed a "media request" for information on what the operator called "a store in Clocket, Minnesota." He said they would call me back, but I got nothing.
Yesterday, my third call went back to the Cloquet store. (I tried to circumvent the "process".) After stating the reason for my call, I was passed to four, yes four, different representatives before reaching another store manager, who yet again refered me to the corporate call center.
Another immediate call to the corporate call center, the fourth overall for those scoring at home, left me high and dry again. I said my deadline was the end of business hours Wednesday. No matter; no information returned.
Target: 1 quick and easy call containing all the pertinent information
Wal-Mart: 4 tedious and unproductive calls containing zero information
I’m not trying to slam Wal-Mart. I just want a callback!