Northland households maintained the hierarchy of most-viewed late weekday newscasts in the November sweeps period.
The local ABC affiliate, WDIO-TV, remained the market leader with 12 rating points, the same mark as November 2008. The local NBC affiliate, KBJR-TV, came in second at 6 rating points, four fewer marks than a year previous. The local FOX affiliate, KQDS-TV, finished third at 5 rating points, one above November 2008.
This order — ABC, NBC, FOX — was consistent in the March, May, July and November 2009.
The biggest shift was KBJR’s fall from 10 rating points to six from November 2008 to November 2009.
A rating point, compiled by Nielsen Media, represents a percentage point of the number of households in the market watching a channel. There are about 173,000 households in the Northland market.
So at 10 p.m., WDIO had about 20,700 viewers, KBJR had 10,300 and KQDS had 8,600.
In the July rating period, fewer households tuned in to the late weekday newscasts, but those viewers appear to have slightly come back.
The market had 26 rating points in November, an improvement from 24 in July, but still beneath the 30 in November 2008.
The local competition was tighter during the early weekday newscasts. WDIO, channels 10 and 13, led with 14 at 6 p.m. and an 11 at 5 p.m. KBJR, channels 6 and 11, posted a 10 at both 5 p.m. and 6 p.m. KQDS, channel 21, does not have an early evening newscast.
KDHL-TV, the CBS affiliate on channel 3, registered a 3 at both 5:30 p.m. and 10 p.m.
On a national level, NBC Nightly News edged ABC World News 13-12, with CBS Evening News lagging at 3.