I had hoped to give you the full story on KCWV-TV Channel 27, a new television station that began broadcasting in Duluth on Nov. 30.

Its plans, its reason for starting up in Duluth. That sort of thing.

But my calls to the station go unanswered and unreturned. And attempts to talk with someone with Flinn Broadcasting Corp. in Mempis, Tenn. — the station’s owner — also have been unsuccessful. Flinn Broadcasting owns numerous radio stations across the country, but apparently few TV stations.

We wonder, why start up a TV station and not tell anyone?

So I’m just going to tell you what I do know.

The digital-only station can be received on digital TV or rabbit-ear TV with a digital converter box, but not cable. Although it broadcasts from Duluth’s Observation Hill using a former KDLH Tower and is a licensed as a full-power station, reception is mixed. A resident in Duluth’s upper Woodland neighborhood may not get the station while someone in Chester Park might.

The call letters suggest an affiliation with CW Television, but it is currently airing My Family TV programing which used to be Faith TV.

The new station’s programing include family movies, inspirational and how-to shows and old series such as “Dragnet,” “The Andy Griffith Show,” “Ozzie and Harriet” and “The Beverly Hillbillies.”

According to its website, the My Family TV network is building an affiliate base with new digital channels that are springing up from the last year’s nationwide DTV conversion.

Like Channel 27.

The CW Television Network, meanwhile, is currently seen on KDLH-DT2 with rabbit-ear TV and a digital converter box.