Donâ€™t be fooled by those big signs announcingÂ â€œCalling It Quits! Retirement Saleâ€ on the sides of Johnson Bros. Furniture in Duluth.
Ditto for the â€œYou Win! We lose! Calling It Quits!â€ banner in the front of the store at 1832 W. Superior St., with announcements of 40, 50, 60 and 70 percent off.
The furniture store, long a fixture on West Superior Street in Lincoln Park is not closing. Nor are the family-owned companyâ€™s other stores in Superior and Cloquet.
I checked it out in September when the signs first went up. Thereâ€™s been a big sale going on there ever since. While the store manager I talked to then said the store was, indeed, closing, other store staff said they had not been given any notice that they would soon be out of jobs.
Skeptical, I tracked down owner Larry Johnson at the Cloquet store.
â€œNone of the stores are closing,â€ he said.
And the big retirement? That would be his father, co-owner Don Johnson, whoâ€™s retiring at age 83.
But the 93-year-old business will go on.
If the store was closing, after three generations of operation, that would be news. But since it wasnâ€™t, I let it go.
But people continue to be misled by the signs and wonder why the News Tribune hasnâ€™t done a story on a longtime Lincoln Park furniture store closing.
Cause itâ€™s not.