The grand opening of the new Sephora department at the Miller Hill Mall Penney’s store is Friday, May 2.
But it’s actually opening quietly tomorrow (April 26).
The classy 2,200-square-foot department — just inside the store’s entrance inside the mall — marks the return of fragrances and premium cosmetics to the Duluth Penney’s. It’ll be staffed with specially-trained beauty consultants and have studio space for skin care and makeup applications.
In March, store manager Ted Cuva said a Sephora is the next natural step for the Duluth store. In the last few years, the two-story department store has gone through a complete remodel, including an expanded and revamped home department.
Besides Sephora’s own makeup and skin care products, the new department will offer 50 other national brands. The store-within-a-store features open displays that allow customers to browse and touch products.
Sephora — which has more than 300 standalone stores in North America — partnered with J.C. Penney in 2006. Today it has “stores” in about 380 Penney’s stores.
For its May 2 grand opening in Duluth, the first 100 customers in line get a Sephora gift card worth $5, $50 or $100. And 750 free gift bags will be given out that day containing Sephora makeup samples.