Sephora opens Saturday

The grand opening of the new Sephora department at the Miller Hill Mall Penney’s store is Friday, May 2.

But it’s actually opening quietly tomorrow (April 26).

The classy 2,200-square-foot department — just inside the store’s entrance inside the mall — marks the return of fragrances and premium cosmetics to the Duluth Penney’s. It’ll be staffed with specially-trained beauty consultants and have studio space for skin care and makeup applications.

In March, store manager Ted Cuva said a Sephora is the next natural step for the Duluth store. In the last few years, the two-story department store has gone through a complete remodel, including an expanded and revamped home department.

Besides Sephora’s own makeup and skin care products, the new department will offer 50 other national brands. The store-within-a-store features open displays that allow customers to browse and touch products.

Sephora — which has more than 300 standalone stores in North America — partnered with J.C. Penney in 2006. Today it has “stores” in about 380 Penney’s stores.

For its May 2 grand opening in Duluth, the first 100 customers in line get a Sephora gift card worth $5, $50 or $100. And 750 free gift bags will be given out that day containing Sephora makeup samples.