So you think you’ll get the best deals during Black Friday sales, huh?
Think again. You might want to hit the stores this weekend, instead.
The best deals are actually found in the weeks before Thanksgiving, according to data gathered by Adobe Systems Inc.
And the very best shopping days? The Sunday and Wednesday before Thanksgiving.
“Retailers’ biggest price cuts last year came on the Sunday before Thanksgiving, and shoppers who bought items on the day before Thanksgiving snapped up the season’s lowest prices,” according to a Wall Street Journal story on the data.
So if you started your Christmas shopping weeks ago and finish by Thanksgiving, you’ve probably gotten the best prices and have bragging rights.
“The weeks before the Black Friday weekend offered better deals than the weeks leading up to Christmas. What’s more, those who shopped on Black Friday were more likely to find items out of stock,” the Journal reports.
The research shows how much holiday hype differs from pricing reality, the Journal said.